Mktg data analysis report | Marketing homework help

Instructions

 

Due date: 31/07/16 Sunday 1800hrs GMT+8 Singapore Timing

Strictly adhere to due date and timing or i will definitely dispute 

 

Format to be based on the sample as attached <Example of individual assignment.pdf>

 

Detailed instructions can be found at <MKTG2010 Data Analysis Report_Problem_Definition and Questionnaire.pdf> 

 

<Appendix_Data Analysis Report> To be added under appendix at the end of the report

<Appendix_Research> To be added under appendix at the end of the report

 

Cite the references and in APA referencing

 

Word count: 2000 words

 

<SPSS NOT REQUIRED> 

 

You have been asked to prepare a report for a Marketing Manager of a television production company. The company has undertaken research to examine consumer’s attitudes towards reality television and have access to raw data (focus group transcript and SPSS data file). The marketing manager has asked you to interpret the data, and provide recommendations regarding the company’s MDP and MROs.

 

Marketing Management Problem (MMP)

– Should NBN introduce a new Reality TV show?

 

Marketing Research Problem (MRP)

– What are consumers’ attitudes towards Reality TV?

 

Marketing Research Objectives (MRO’s)

– To determine if there is a relationship between connecting with participants and enjoyment of reality TV shows.

– To compare attitudes towards reality TV shows between males and females.

– To identify if there is a relationship between age and preference towards reality TV shows.

– To determine the relationship between enjoyment of reality TV shows and the depiction of real life within a reality TV show.

-To compare the importance of having attractive participants and depicting real life behaviours.

-To compare enjoyment of Reality TV shows between shows with unfamiliar setting (Tropical Island, isolated house) and staged setups.

 

Please follow the instruction in the zipped file. If unable to open it, please inform me. 

 

Please use www.savreader.com to open e Reality TV Quantitative Data 2014.sav in the zipped file as all the data inside this file for doing the analysis. 

US Custom Writers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.