Coastline bus150 m04-06 quiz chapter 4, 5 and 6 quiz latest 2017

Question

Question 1

Rachel, an advertising executive, shops for clothing at a trendy store in town. The sales clerk shows her the latest styles in bright prints and bold colors. Although these are the styles worn at her office, she rejects them and purchases traditionally formal clothes in neutrals and black.Rachel’s decision is most likely driven by _____ factors.

institutional

impersonal

interpersonal

personal

Question 2

Online communities like Internet forums, newsgroups, and social networking sites take advantage of the _____ function of the Internet.

entertainment

information

communication

comparison

Question 3

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

social media specialist

brand manager

copywriter

social media developer

Question 4

Marketers can attempt to shape the outcome of the post purchase evaluation by:

attempting to convince consumers that a competing brand does not meet their criteria.

offering personal assistance with any problem experienced with the product.

trying to get consumers to expand their evoked sets to include their product.

helping consumers to identify potential problems or needs.

Question 5

Which of the following terms refers to a company website that sells products to customers?

Information kiosk

Corporate website

Electronic storefront

Online community

Question 6

The executive summary of a social media marketing plan is said to be effective if:

it clearly describes the overall market conditions and the firm’s current position in social media.

it gives compelling reasons as to why the plan should be adopted by the firm.

it effectively defines the methods for monitoring, measuring, and managing the social media marketing efforts.

it provides an expert view on the competitors’ presence in the social media, including the platforms they choose and their overall effectiveness.

Question 7

The term _____ is used to describe dot-com retailers without traditional stores or catalogs.

pure-play

brick-and-mortar

high-street

multichannel

Question 8

The content for a social media marketing campaign is said to be effective if it:

presents the SMM effort as a one-way conversation, much like traditional marketing.

contains detailed information about competing product offerings in the market.

has a strong brand focus.

focuses on promoting the company outright.

Question 9

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment, education, and relationship status, and to invite friends to join their circle?

Social networking sites

Blogging sites

Social news sites

Microblogs

Question 10

Edward is looking to purchase a laptop as he is not satisfied with the features of his old laptop. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward’s decision-making process is to:

purchase the product from a trusted dealer recommended by his family.

compare the prices and features of all the available brands in his list.

continue looking for more options available in the market.

identify the problem he is facing with his current computer.

Question 11

The _____ of a social media marketing plan examines and evaluates the competitors’ presence in social media, including the platforms and tools they select and their overall effectiveness.

executive summary

body

competitive analysis

overview

Question 12

Big Martin Corporation uses its website to target customers and promote its products. Big Martin is engaged in:

e-marketing.

online trading.

Web services.

integrated marketing.

Question 13

A motive is an inner state that directs a person to create:

equity between the cost and benefits of the need satisfaction.

a sense of cognitive dissonance in the process of need satisfaction.

equilibrium between the actual and desired states.

excitement in attaining the need satisfaction.

Question 14

Stinson’s, a chain of luxury department stores, uses a unique two-dimensional code on pamphlets and brochures that can be read by mobile phones with cameras. These codes provide detailed information regarding the products available in the store along with their prices. Which of the following are being used by Stinson’s in the above scenario?

Social networks

Apps

QR codes

Fact Tags

Question 15

Jonathan, who has experience in graphics designing, was hired by a firm to oversee the look and feel of its Facebook page. Jonathan was most likely hired as a _____.

copywriter

brand manager

social media designer

social media developer

 

 

US Custom Writers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.