Unit 7 assignment – final case study: carrier corporation

 

instructions

For this assignment, APA format must be used as you answer these questions in paragraph form. Be sure to include a title page, a reference page, and in-text citations. This case study includes using the knowledge you have gained from readings throughout the course. Some questions have multiple parts, please ensure you are addressing all of them

Research Willis Carrier and the history of the air conditioning industry using the listed resources to answer the following questions in this Final Case Study.

The minimum word count for this paper is 2000 words not including reference and title information

Carrier Corporation –  A Chilly Idea

Willis Carrier invented the air conditioner in 1902 to solve a variety of problems that manufacturers were experiencing with their raw materials. The Carrier Engineering Company, formed in 1915, went on to develop products that would air-condition large spaces including those outside of the manufacturing area. That feature became an effective marketing tool for retailers and eventually spread to practically every form of space occupied by humans in every country of the world.  British scholar S.F. Markham writes, “The greatest contribution to civilization in this century may well be air-conditioning—and America leads the way.” Over the years, air-conditioning has been credited with the survival of institutions and industries: the heat-sensitive world of computer networks (Steinmetz, 2010).

Willis Carrier may not have ever imagined the impact that his entrepreneurial and small business spirit and actions would have on the way that we all work and live. Some of us cannot imagine living without air conditioning in our homes, cars, stores we visit and places we work.

———————————————————————————————————

Q1.   What form of business structure do you believe is best for the entrepreneur Willis Carrier and his company “The Carrier Engineering Company” when Carrier first started? What about today, given Carrier’s growth and size? Explain

Q2.   List the key stakeholders in “The Carrier Engineering Company”.

Q3.   Develop a SWOT analysis for this business listing their strengths, weaknesses, opportunities and threats (as you would imagine they might be back in 1915).

Q4. If you were to have completed a feasibility analysis for this business, you would have been able to make sure you were on the right track moving forward. 

Answer these two questions that are addressed with a feasibility analysis knowing what you know now about the use of air conditioning.

  • Is there sufficient demand for this product or service?
  • Can the product or service be provided on a profitable basis? Explain your answers.

Q5. With competitive advantages, it is important to lay out what really differentiates your product from your competitors. (Keep in mind that price is not a very good competitive advantage for most entrepreneurs as it does not generate repeat business and most entrepreneurs and small businesses want and need to have repeat business.)

  • Describe some ideas for competitive advantages for Willis Carrier and his business. How can he translate these advantages into a strategic plan?
  •  Recommend two steps he can take to ensure his company’s success in a competitive business market.

Q6. Describe the financial statements that you would recommend Willis Carrier utilize to track the financial health of his firm.

  • Are they the same ones he should continue use as his business grows from a small company to a large one? Explain why this may have changed.

Assignment Resource(s)

BU332 Final Case Study Download BU332 Final Case Study[PDF]

Carrier. (2019). About Us [Website] Retrieved from https://www.corporate.carrier.com/our-company/

Popular Mechanics. (2019). A Brief History of Air Conditioning [Website]. Retrieved from http://www.popularmechanics.com/home/improvement/electrical-plumbing/a-brief-history-of-air-conditioning-10720229

Steinmetz, K. (2010, July). Air conditioning. Time. Retrieved from http://content.time.com/time/nation/article/0,8599,2003081,00.html 

US Custom Writers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.