Discussion 1 ________________________________________ Nonfinancial Outcomes What are nonfinancial outcomes and how would these benefit a business’s social media program? How are nonfinancial outcomes identified? Who

Discussion 1
________________________________________
Nonfinancial Outcomes
What are nonfinancial outcomes and how would these benefit a business’s social media program?
How are nonfinancial outcomes identified? Who is required to do this type of reporting? Why?
Discussion 2
________________________________________
Reflection
Given your social media knowledge at the beginning of this course, and your knowledge now, what would you identify as your top five takeaways?
Why did you make these selections?
What would you tell someone else about social media measurement and ROI?
In your opinion what are the steps to creating and measuring a social media strategy? Explain.

***PLEASE KEEP EACH DISCUSSION SEPARATE AS IT IS ON THE INSTRUCTIONS. DISCUSSION ONE SHOULD BE ANSWERED AFTERWARDS DICUSSION TWO SEPREATELY.
Required Text
Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing.
• Chapter 15: ROI and Other Social Media Outcomes
• Chapter 16: F.R.Y. (Frequency, Reach, and Yield) and Social Media
• Chapter 17: Social Media Program Analysis and Reporting
Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing.
• Chapter 12: Great Starter Mix of Tools for Less Than $10 a Month
• Chapter 13: Creating a Cross-Functional Measurement Dashboard
• Chapter 14: Tying it All Together
Required References
Karr, D. (2013, August 30). The small business guide to social media mastery. Retrieved from www.marketingtechblog.com
Luo, X., Zhang, J., & Duan, W. (2013). Social media and firm equity value. Information Systems Research, 24(1), 146-163. Retrieved from www.fox.temple.edu
Prisantoso, Y. (n.d.). 55 Interesting social media infographics. Retrieved from www.hongkiat.com
Qualman, E. (2010, May 28). The future of social commerce. Retrieved from www.youtube.com
Schaefer, M. (2012, May 15). Return on influence: Tthe rise of the citizen influencer. Retrieved from sparksheet.com
Recommended References
Larson, K., & Watson, R. T. (2011). The value of social media: toward measuring social media strategies. In Proceedings of ICIS. Retrieved from www.academia.edu (free account required)
Ohanian, A. (2009, December 16). Alexis Ohanian: How to make a splash in social media. Retrieved from www.youtube.com
Stoller, E. (2013). Our shared future: Social media, leadership, vulnerability, and digital identity. Journal of College and Character, 14(1), 5-10.

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