1.COST LEADERSHIP-is an integrated set of actions taken to produce products with features that are acceptable to customers at the lowest cost, relative to that of competitors.
2.DIFFERENTITATION-is an integrated set of actions taken to produce products ( at an acceptable cost) that customers perceive as being different in ways that are important to them.
3.FOCUSED DIFFERENTIATION- is an integrated set of actions taken to produce products that serve the needs of a particular segment of customers.
4.FOCUSED COST LEADERSHIP
5.INTEGRATED LOW COST DIFFERENTIATION -finds a firm engaging simultaneously in primary value chain activities and support functions to achieve a low cost position with some product differentiation.
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