strategic integrated marketing communications | Marketing homework help

Deliverable Length:  3–5 pages (not including cover page and resource page) 

Assignment Details:

Having an integrated communication strategy is of vital importance to the success of a brand. Integrated communication means that all of the key stakeholders in the company understand the product’s position in the marketplace. Before any marketing decisions are made, key stakeholders make sure that they represent the brand in the correct way.

Companies will often create brand identity guidelines to ensure that every piece of advertising has the same look and feel. An example of an award-winning integrated communication strategy is the Snickers “You’re not you when you’re hungry” campaign. This article discusses this campaign.

Deliverable: This assignment is a 3–5 page paper. You should include videos, links to Web sites, and examples of advertising.

Select any brand of cereal, and detail the company’s integrated marketing strategy. Research the brand’s integrated marketing campaign, and locate multiple media sources, including the following:

  • Television
  • Web sites
  • Search engine results
  • Social media
  • Magazines
  • Any other paid, owned, or earned media

Do not forget how the product is merchandised in the store. Please use these examples in your paper.

After conducting your research, summarize the key elements of the company’s integrated marketing campaign. Include the following elements in your paper:

  • What is the key message across all media types?
  • What are the key design elements (e.g., tonality, emotional response, colors, and images used in the campaign)?
  • What does the marketer ask the customer to do? What is the call to action?
  • In your opinion, is this an integrated marketing campaign? Explain why or why not.
US Custom Writers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.