The paper will be based on this article https://www.behance.net/gallery/1154245/Integrated-Marketing-Communications-Plan-Rice-Krispies
Provide an outline of the elements that are used as part of the integrated approach you chose to review. How were the elements used to launch the new product?
Describe the relative importance of these elements. How can they be utilized for the particular company with its new product in the markets they selected?
Explain which elements you think are the most effective and provide justification for your reasoning.
Explain how effective you think the integrated marketing communication was and provide justification for your reasoning.
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