A review of the segmentation, targeting and positioning (stp) market

-The lecturer said should be 3 companies case study : 1 for segmentation, 1 for targeting and 1 for positioning

– focus more on the theories part, samples also 3 case study 

The Assessment Task 

This assessment has been designed to allow students the opportunity to explore the underlying  

importance and application of marketing strategy and implementation concepts to produce  

recommendations for selected organisations. 

“…positioning and segmentation are distinct parts of the strategy process and provide us with some  

extremely powerful tools; but ultimately they are linked by the central issue of focusing on satisfying  

customer’s needs in ways that are superior to competitors” (Hooley et al, 2017 p159)*. 

*Hooley et al (2017) Marketing Strategy & Competitive Positioning. 6 th ed. Harlow Pearson. 

By reference to academic literature evaluate, and critique, the concepts of Segmentation,  

Targeting & Positioning (STP) including a consideration of implementation issues. With supporting evidence, use appropriate examples from different industries (plural) to  

exemplify how different organisations (plural) have applied STP, to demonstrate your learning  

and application of this topic. 

Indicate how any company could apply the concepts around STP, making generic 

recommendations for best practice. 

You are required to produce a report that should have: 

• a sound theoretical and conceptual perspective, containing evidence of critical debate  

with reference to appropriate academic literature (at least 10 academic journal articles) 

30% of the marks 

• sound examination of STP and its application in industry, with evidence, showing  

effective practical understanding 40% of the marks 

• generic management recommendations 10% of the marks 

• quality academic sources 10% of the marks 

• Harvard referencing, report structure and presentation 10% of the marks 

Word Limits  

The word limit for this assessment is 2400 words

US Custom Writers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.