Create an 11-slide Keynote or Powerpoint presentation with a voiceover commentary
Each slide should have a headline topic and contain the following information:
Slide 1: The product’s title, medium, genre, production company, writer and/or creators. Include your name near the bottom of the slide.
Slide 2: What are the logline/premise and the Unique Selling Position? What are the main selling points (why did people care about it)? Who is the target market?
Slide 3: What countries was the product available in? Who are the distributors? (For films, make sure you cover theatrical, DVD, streaming, and TV distribution.) (For games, cover physical and download and streaming.) (For comics and books, list print and e-book formats.)
Slide 4: Did it receive any favorable or unfavorable reviews/publicity? If so, what was the angle used by journalists? Was it entered into any festivals or contests? Did it win any awards, or other accolades (such as a Grammy, Oscar, E3 Game Critics Award, National Book Award)?
Slide 5: What was the production budget (or production run for books and comics- how many were printed/manufactured)? And what were the sales revenues (or number of copies sold for books and comics)? (For films, what were the box office results, sales revenues for DVDs or Blu-Ray, downloads, VOD, etc.?)
Slide 6: What were the marketing choices the distributor used? Were there any special promotions, coupons, PR tactics, or strategic partnerships to help sell the product?
Slide 7: How easily can the product be bought/viewed/played today? Which bricks and mortar stores, e-tailers, websites, streaming services, etc.?
Slide 8: What was the initial price (or the suggested retail price) for all formats and versions? What is the current price for all formats and versions?
Slide 9: What are the ancillary products? Is revenue being generated from these ancillary goods or services that differ from or enhance the main product?
Slide 10: Multimedia: Are there any other versions of this story in other media? Was the product you are researching the source material or a secondary product?
Slide 11: Conclusion: After analyzing all of the research you found on this product’s marketing and distribution plan, what made it a success (or failure)?
(Do not put research references in the presentation, put them in the script)
All pictures or graphics must have an appropriate reference of where it was obtained below the graphic or pictures. This can be a small font.
Do not use more than one slide for each topic. For instance, if a project received a lot of press, cover this on one slide.
Write a double-spaced script of your voiceover and include APA formatted research references in the script.
The script should address the topic for each slide and fill in the blanks so that the presentation slide does not contain a lot of text.
This file cannot be larger than 100 MG, so it should not exceed four minutes. Make sure to compress the file before uploading to FSO.
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